Our team have collectively over 130 years of sign and noticeboard industry knowledge and experience. This ensures exceptional service at every stage from initial enquiry to delivered and installed order.

Meet the team

Spencer West

Managing Director

Spencer has over 25 years experience in the sign industry. He has managed multiple large scale projects. Projects headed up include the roll-out for HSBC Bank, Greggs Bakery and Curry’s/PC World’s, plus Center Parcs, Arsenal Stadium, Oxford City Council and City and Town Centre.

Spencer has a hands-on approach in the business. He supports clients from the initial tender stage to satisfactory delivery of all products and installations. His broad experience provides our trade customers with the confidence that a project will be delivered to specification and on time by the team at SASL.

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Jeremy Reeves

Technical Director

Jeremy has been in the sign industry for over 25 years. As Technical Director he is responsible for our in-house engineering design team. Through our Solid Works design software, Jeremy is able to design bespoke 3D models for project specification.

His hands-on approach in the fabrication process ensures we improve our processes to follow the latest methods in product design. Jeremy also manages our custom design service. His expertise and CAD skills are a great asset, allowing us to keep up with market demands and stay ahead of the trend curve.

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Arthur Moore


Arthur has over 25 years in the industry. As Director he has spent most of his career customer facing and now supports the business on a consulting basis.

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Emily Larkins

Finance and HR Manager, Executive Assistant to MD

Emily has over 15 years experience in finance. She manages all Finance and HR matters concerning the business. Emily also acts as Executive Assistant to the MD. With her strong admin skills, she ensures business matters stay on track.

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Lee Bignell

Sales Manager

Lee is a key member of our sales team, utilising his vast customer service experience. He assists with enquiries, quotes, orders and product installations. He provides much needed assistance to our marketing department, through his creative skills. Lee has several qualifications in creative arts including Animation, Art & Design. His technical skillset is well suited in managing customer artwork renders and design work within the business.

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Michael Smith

Sales Estimator

Michael has been in customer service and sales for over 25 years. He is passionate about delivering great service and goes the extra mile for our customers. Michael aims to build long lasting relationships and specialises in matching customers needs to the right product and signage solution. Call today for assistance or any guidance you may need in product selection for your project.

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