24 January 2022

Signscape and Signconex Ltd are very proud to be sponsoring an amateur World and European Champion Triathlon Athlete, Kerri-Ann Upham, to help her progress as an Elite Professional Triathlete.

A story of great professionalism, steadfast commitment and extraordinary athleticism. Her story has been truly inspirational for all of us to hear! 

A few words from Kerri-Ann on her journey so far, her future goals and how our sponsorship will help:

“I am an XTERRA triathlete based in Exeter, Devon. Following a consistent and successful summer of triathlon racing in 2022 I will be stepping up from the amateur ranks and competing as an elite for the first time!

The area of triathlon that I specialise in is known as XTERRA or Cross Triathlon, these triathlon events are composed of the traditional swim, bike and run disciplines but with a twist … the bike section is off-road using a mountain bike and the run section is a trail run. Typically, the distances covered are 1500m of swimming, 30km mountain biking and a 10km trail run. The courses are incredibly tough with steep climbs, technical sections and testing terrains. Over the summer of 2022 I managed to obtain a number of top results within the amateur field. My biggest achievement was taking the titles of World Champion and European Champion for both the off-road triathlon and off-road duathlon. In addition to this I won my age-group at XTERRA Prague and XTERRA Czech Republic, accumulating enough racing points to apply for an elite licence!

Heading into 2023 I am looking forward to my first season as an elite and I am really excited and grateful to have the support of Signscape and Signconex as I embark on this new and exciting journey. My first race of the season will be XTERRA Greece on 22nd April, so far my training is going really well and I’m looking forward to the year ahead!”

We wish you the best of luck Kerri-Ann, we’ll be following your continued progression closely, and we look forward to being a part of your fantastic journey in 2023 and beyond!


We, Signscape and Signconex, are leading sign trade manufacturers. Specialising in the fabrication of wayfinding sign systems, solar display systems and bespoke signage.

We have been serving customers across the UK and internationally since 1973, based in Bristol. With 50 years in the industry, you can have confidence in our ability to design, manufacture and deliver your next project. We are passionate about helping customers find the best solution for their project and offer solutions appropriate for all applications.

We pride ourselves on manufacturing great quality and aesthetically pleasing products that are easy to install and built to last. We take the same care on all orders to ensure they are delivered on-time and meet expectations.

To discover more please visit www.sasl.co.uk, Facebook and LinkedIn or contact our sales team at contactus@signscape.co.uk or 01934 852 888.